There are many marketing lessons you can learn from Halloween.
Here are just 5 to get you in the mood.
Have a plan
Remember how much effort you put into your last Halloween costume? Was it a lot? Chances are the more time and effort you put into designing your costume the more people will notice and remember you.
Marketing is the same. Dedicate some time each day to audit existing content and plan for future creation.
Don’t buy the cheap sweets
Don’t leave a bad taste in people’s mouth. Everyone remembers the house that hands out the cheap chocolate that sticks to the top of your mouth. Don’t be that house.
Cheap marketing tactics won’t leave a good impression. Put some time into creating quality resources and investing in targeted campaigns designed to deliver good ROI.
You won’t make it to all the houses
Not every house on your street will be celebrating Halloween or handing out candy. Stick to the unwritten rule of trick or treating: if the lights are on, fair game.
If the lights are off and no-one is home, why bother them? Your best bet is to strategically identify and focus on potential customers who need the solutions you have to offer.
Don’t steal candy from the baby
If the skulls head candy bowl says take one chocolate bar, resist the temptation to take more.
The social media candy bowl is big enough for us all. Respect your networks, both customers and competitors, and remember basic good manners across all communications.
Breathe in and smell the pumpkin spiced lattes. In the blink of an eye pumpkins will be replaced by baubles, and the silly season will be here again.
The holiday season can be overwhelming, but your holiday marketing plans don’t have to be. Now is a great time to re-engage and wake up sleeping customers.